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With the further development of global economic integration, the importance of bending pipe processing industry in the international market has become increasingly prominent. As one of the important industrial cities in north China, Shengda has unique geographical advantages and resource advantages in the field of bending pipe processing. Shengdala Bending Factory analyzes the current situation of the bending industry chain from a global perspective, and discusses how to improve its competitiveness and international market share.

First, Shengda bending pipe processing industry chain overview

The industrial chain of bender processing usually includes raw material supply, design and development, manufacturing, marketing and after-sales service. In Shengda bending processing mainly serves the construction, machinery, automobile, aviation and other industries, involving not only the traditional metal bending processing, but also the application of plastics, composite materials and other new materials. With the increasingly strict environmental protection regulations, enterprises are gradually transforming to green manufacturing in the production process.

Ii. Advantages and challenges of the current industrial chain

1. Advantage analysis

Abundant resources: Shengda has abundant mineral resources around it, which provides sufficient raw materials for bending pipe processing.

-Technology accumulation: In recent years, with the progress of science and technology and the increase of R & D investment, Shengda has made certain breakthroughs in the bending technology, and has a number of mature technology and experienced enterprises.

-Policy support: Local governments attach importance to the manufacturing industry and provide relevant policy support, which provides a good environment for the survival and development of enterprises.

2. Challenge analysis

- Fierce market competition: there are many bending pipe processing enterprises in the domestic and foreign market, the competition is increasingly fierce, and the price war is frequent.

- Technology bottleneck: Although some enterprises have made breakthroughs in technology, there is still a gap between the overall technology level and the new international level, especially in the competition in the high-end market.

- Difficulty in international market development: Due to language, culture, trade barriers and other factors, Shengda bend processing enterprises face great challenges in the international market expansion.

Third, the strategy to enhance competitiveness

1. Strengthen technological innovation

Enterprises should increase investment in research and development and enhance the ability of independent innovation, especially in the development of high-end bending technology and equipment. At the same time, we can promote the transformation and application of technology and improve the overall technical level through cooperation with universities and research institutions.

2. Optimize the industrial structure

Shengda bend processing should be based on market demand, rational allocation of resources, optimize industrial structure. For example, the transformation to high value-added products, the development of intelligent, automated bending equipment to meet the changing market demand.

3. Expand the international market

Enterprises should actively participate in international exhibitions, communicate and cooperate with foreign customers, and understand the latest developments in the international market. We can reduce the risk of market entry and increase market share by establishing overseas sales channels or joint ventures and cooperation.

4. Enhance brand influence

Brand is an important embodiment of enterprise competitiveness. Shengda elbow processing enterprises should pay attention to brand building, by improving product quality, service level and customer satisfaction, and gradually establish a good brand image. At the same time, can use network marketing and other emerging means to expand brand awareness and reputation.

5. Promote green manufacturing

With the global awareness of environmental protection, green manufacturing will become an important trend of future development. Shengda enterprises should actively adopt environmentally friendly materials and processes, reduce energy consumption and waste emissions in the production process, in order to meet the requirements of the international market for environmental protection.

Taking a well-known bending pipe processing enterprise as an example, the enterprise has achieved a significant improvement in production efficiency in a short period of time by introducing new foreign technology and equipment. At the same time, they focus on the communication with international customers, by providing customized services, successfully opened up a number of overseas markets. The company also actively participated in domestic and foreign industry exhibitions to continuously improve brand awareness, and finally achieved a steady increase in annual sales.

In the context of global economic integration, Shengda bending pipe processing industry is facing opportunities and challenges. By strengthening technological innovation, optimizing industrial structure, expanding international market, enhancing brand influence and promoting green manufacturing and other strategies, Shengda's bending pipe processing enterprises are expected to occupy a place in the international market, enhance competitiveness, and achieve sustainable development.